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Ireland: Lo Call 1890 774477 - International: +353 66 7126225

News

Did you know it costs a business about 5 – 25 x more to acquire a new customer than it does to sell to an existing one? Read the full article at blog.hubspot.com here.

If you own a small retail business, competing with a big box store can feel like a bit being David while battling Goliath. And like that epic battle, you can compete – and win. Read the full article at www.godaddy.com here.

Customer rewards aren’t just there to bribe your customers into staying with you. Read the full blog at www.love2shopbusiness.co.uk here.

Here are some of the most powerful examples from the past 12 months of entrepreneurs who bounced back from adversity, in their own words: Read the full story at fora.ie here.

It takes a lot of guts to start your own business. There are so many unknowns out there; no guarantee of success no matter how good your idea is. Read the full story at ceoblognation.com here.

New Loyalty Performance Index (LPI) shows Tesco is the number one food retailer programme while Topaz Park or Play is the leading fuel retailer scheme. Read the full article at www.shelflife.ie here.

Choose your partner(s) carefully
It’s a good idea to go into business with another person. If they are your friend or a family member, make sure everyone knows what’s involved and what could happen before you start. Read the full article at www.smallbusinessadvice.ie here.

What does it take for an employee to become engaged in their work and with their employer? This is the challenge faced by a huge number of organizations. One which many are struggling with. Read the full article by Nigel McPolin here.

In the business world, however, there are certain elements that are near-ubiquitously implemented across the board, especially in large, Fortune 50 companies. Either they have been around long enough to be unanimously seen as essential, or enough businesses have established them as valuable practices that you’d be giving yourself and your business a competitive disadvantage by instituting. Read the full article at blog.fivestars.com here.

Losing customers is costly. In fact, research shows the average cost of a lost customer is €289. While 70% of businesses agree it’s cheaper to retain customers than it is to find new ones, only 30% make efforts to actually bring back customers they haven’t seen in quite a while. Read the full article at blog.fivestars.com here.

Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing shopping behaviour, according to a newly released survey conducted by Bond Brand Loyalty. Read the full article at www.retailcustomerexperience.com here.

It is not enough to just have a loyalty program anymore. Research conducted by Fast Compay found that in the U.S., there are roughly two billion loyalty program memberships. This is why organisations can no longer state a loyalty program as a competitive advantage, simply too many of their competitors also have them. Read the full article on www.sweettoothrewards.com here.